It was a year that millions of fans were wowed by quality, creative music videos telling stories of heartbreak with melancholy ballads also wildly energetic electronic rhythms bound to get the feet moving.
Some were from the prominent faces in Vietnamese music, others were those who’ d been known for a long time in the underground scene, and there were unexpected surprises. One even broke the YouTube record in Asia until K-pop sensation BTS came along with their smash hit “Fake Love”.
Many of the videos had English subtitles so many people would understand the meaning of the lyrics and the messages behind them, but others let their music do the talking.
The 10 most watched music videos of 2018 in Vietnam, based on view counts until the last day of the year:
Side effects: These songs can be addictive after a few listens.
10. Co Gai M52 (1.52-meter tall-Girl) | Huy x Tung Viu
Views: 52 million
This song brought home the message that one’s height or other “limited” attributes is not what makes a person attractive. A person is attractive despite, not because of conventional attributes. Huy, who wrote the song, was a last year student at the University of Transport Technology. He said he was just trying to make something special for his girlfriend’s birthday, but the song went viral, to his surprise. It became a sweet and cute song for the boys (and men) to send to their other half.
9. Nguoi Hay Quen Em Di (Please Forget Me) | My Tam
Views: 54.3 million
The third single from Vietnamese diva My Tam’s comeback album “Tam 9” was a smash hit in Vietnam when its “drunken dance” in the music video became viral. It’s easy to get addicted to the song because of its catchy, romantic flamenco guitaring and bossa nova style that did not follow any current music trend.
8. Tan Cung Noi Nho (The End of Nostalgia) | Will x Han Sara
Views: 54.7 million
A Korean and Vietnamese duet by Will and South Korean artist Han Sara, about two people in a broken relationship longing for the good old times reached the hearts of millions. Han Sara is a South Korean singer who has been living in Vietnam since she was 10 and she can speak both Korean and Vietnamese fluently. The 18-year-old singer first attracted notice when she took part in The Voice Vietnam 2017.
7. Thang Dien (Crazy Man) | JustaTee x Phuong Ly
Views: 59.9 million
Everybody is crazy when they’re in love. This is the message of this dreamy, slow R&B joint from the two young singers. A fun fact about the song is that it was composed by Vietnamese YouTube streamer Dang Tien Hoang that went by the name ViruSs. It also contains a reference to the Beyoncé and Jay-Z’s 2003 hit “Crazy in Love”, with lyrics going “You’re singing like Beyoncé and I’m rapping like Jay-Z.”
6. Bua Yeu (Love Spell) | Bich Phuong
Views: 95 million
Sometimes the simplest way to make someone fall in love with is to cast a spell on them. The haunting and trippy theme of the music video, along with the watery guitar chords and the energetic drop in the end made “Bua Yeu” one of the biggest Vietnamese hits in 2018.
5. Chay Ngay Di (Run Now) | Son Tung M-TP
Views: 103 million
The comeback single from Vietnamese pop sensation Son Tung M-TP marked another achievement for Vietnamese music, as it garnered 22 million views in just 24 hours, making it Asia’s most views music video in a day on YouTube, until the famous K-pop boygroup BTS broke the record again with their hit song “Fake Love”. The heavily infused trap song talks about the resentment of a man for his woman cheating him, a resentment so deep that he’s ready to burn it all.
4. Tam Su Tuoi 30 (Confidence of A 30 Year Old) | Trinh Thang Binh
Views: 108 million
“I have gone through one-third of my life, but why is my heart still lonely?” is the heartfelt question posed by singer/songwriter Trinh Thang Binh. He wrote the song for the soundtrack of Vietnamese movie “30-Year-Old-Grandpa”, in which he was the lead actor.
3. Cham Day Noi Dau (When the Pain Hits Rock Bottom) | Erik x Mr. Siro
Views: 128 million
This music video feels like a movie with a sorrowful love story and unhappy, when singer Erik plays a man that got dumped by his lover for another stronger, more masculine man. He tries to win his girl back, but the effort proves futile. The heartbreaking song hit the 100 million mark in less than four months.
2. Minh Cuoi Nhau Di (Let’s Get Married) | Pjnboys x Huynh James
Views: 155 million
This light-hearted, funny song is influenced by Latin pop and reggaeton which are currently in vogue. Its music video, shot in the beautiful beaches of Binh Thuan, a southern province in Vietnam, talks about getting married when the right time comes.
1. Nguoi La Oi! (Dear Stranger!) | Superbrothers x Karik x Orange
Views: 169 million
And we have a champion.
The most watched Vietnamese music video of 2018 is the collaboration between producer duo Superbrothers, rapper Karik and singer Orange is also the fastest music video to reach 100 million in Vietnam (in just 38 days). The reason behind this unexpected success of this rap/EDM song is the repetitive hook of Orange, the relatable lyrics from Karik’s verses and the eccentric production from Superbrothers, addressing common subjects such as stress and loneliness.